Linking Relationship Management to Sustainable Development: Perspective of Wildlife Conservation and Ecotourism in the Gambella Region of Ethiopia

Dr. Chiranjib Kumar; Mohammed Seid

Volume : V, Issue : XII, December - 2016

Linking Relationship Management to Sustainable Development: Perspective of Wildlife Conservation and Ecotourism in the Gambella Region of Ethiopia

Dr. Chiranjib Kumar, Mohammed Seid

Abstract :

Relationship Management has strategies and tactics to touch the sentiments, emotions and ego of different class of people and then provide remedies for the same to find out the best solution. It has strategic power to connect host and guest as it emphasizes on ��give back and take away tourism� through anticipating guest-hosts both in the process of conservation and utilization various resources and skills available to them. Gambella is one of the richest and incomparable zone in Ethiopia in terms of its unique wetland, endemic wildlife, wonderful species and ancient cultural tribes. The present paper has tried to find out economic importance (use value) of the wildlife and culture for the benefits of wildlife , nature, environment and local communities of the area where it exist in real habitat situation. It attempt to provide solution of the critical problems and situations that has been created by human beings since long time just for the sake of big ego and gaining dominancy (temporary value) in their areas because of unethical education and lack of awareness about socio-economic benefits through ecotourism developments happened in their surroundings state and neighbouring countries. The paper highlights the significance of Relationship Management in wildlife conservation and Ecotourism development that may help in tackling the conflicts in between Human and Wildlife, Human and Human as well as anti-poaching activities. Ecotourism is a form of responsible tourism that connects people to their real ecology and environment in a sustainable way without compromising with scarce resources and prevailing ecological conditions from guest to host area. The paper is technical in nature and based on secondary research and primary observation. It suggests conceptual approach, RM-SM Model and modified framework of sustainable ecotourism development and wildlife conservation.