INTERNET AND SUPPLY CHAIN MANAGEMENT OF INDIAN BANKING SYSTEM

Sri. KAITH GARIB DASS; Dr. P.B. REDDY; Dr. MORUSU SIVA SANKAR

Volume : VI, Issue : VII, July - 2017

INTERNET AND SUPPLY CHAIN MANAGEMENT OF INDIAN BANKING SYSTEM

Sri. Kaith Garib Dass, Dr. P. B. Reddy, Dr. Morusu Siva Sankar

Abstract :

This paper is purpose of only research. This topic covers of Internet and providing of online distribution of digitalized products. This helps in quick turnaround reach to a large number of customers and eliminates the lead time between the place of order and delivery. This also enables a better inventory management and quicker transaction processing. Many enterprises have started using the new concept called Enterprise Resource Planning (ERP) systems. E-distribution (cyber distribution) activities when linked to these ERP systems assist the companies to achieve a greater efficiency in their entire Supply Chain Management.

Cyber Marketing: Limitations:

Internet marketing is also exposed to quite a few problems. Some of them are in-built and others are external problems.

1. Digitization: For cyber marketing, the products should be in digitized format. This process requires manpower, skills and technical knowledge. The digitization is one of the issues faced by e marketing.

2. Shopping experience: Customers especially in India are more used to touch and feel experience as against click and view mode of shopping.

3. Cyber crimes: Despite the popularity of internet and e commerce and e-marketing, on account of different cyber crimes users are concerned about e marketing.

4. Security: While shopping on internet, customers are required to furnish sensitive personal data which are being shared by marketing companies and create inconvenience to the customers and also pose threats to their privacy.