Impact of Psychological factors in investment decision- A behavioral study among teaching faculty of Mangalore city.

Mrs. RAZEENA; Ms. THAFSIYA M.K

Volume : IX, Issue : VII, July - 2020

Impact of Psychological factors in investment decision- A behavioral study among teaching faculty of Mangalore city.

Mrs. Razeena, Ms. Thafsiya M. K

Abstract :

Individuals over time and circumstances vary from each other due to increasing psychological / behavioral factors that are the key barriers that investment decision makers face. Humans are logical in conventional finance systems but in fact humans appear to act irrationally when making investment decisions. Risk and gainful anticipation frighten investors. Behavioral financing is a revered financial field. To make right financial decision, we must be rational. Investors take more emotionally driven actions that contribute to wrong judgment. All sorts of knowledge is not sufficient nowadays in this modern world. Combining all the knowledge with critical thought is necessary. It is important to combine all information with logical thinking. The individuals who knows and understands these investment patterns can take effective decision. This study was based on primary data through structured questionnaire from the 30 students. The data was analyzed using SPSS with descriptive statistics. The results show that behavioral factors explicitly and significantly affect investment decisions