Volume : VIII, Issue : VII, July - 2019

IMPACT OF ADVERTISING ON CONSUMER BEHAVIOR

Nimitha Padmanabhan

Abstract :

The study is about knowing the changes of consumer behavior due the advertisement. Nowadays, companies focus mainly on attracting consumers by creating captive ads, so that consumers will have a mind to buy and try the products or services. If the ads are not attractive, the consumers go in search for competitors products. Advertisements plays an important role in changing behavior of consumers as they come to know about the latest lifestyle, trends and fashions through advertisements and other promotional tools

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

IMPACT OF ADVERTISING ON CONSUMER BEHAVIOR, NIMITHA PADMANABHAN GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-7 | July-2019

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