Volume : V, Issue : XII, December - 2016

Greenwashing in India: A Darker Side of Green Marketing

Rohit

Abstract :

 Sporadic development of green items and perpetually expanding ecologically cognizant customers are making a situation where green washing is flourishing and becoming solid. Unwinding certain truth about a few organizations‘ evil goal to substantiate themselves as genuine green association has made customers‘ doubt a charming issue on a monstrous scale. Much research had been done on shopper conduct on items sick effect on environment, remembering the life cycle into thought. The association is in a rush to conquer any hindrance between green shoppers‘ desire and what they are giving. In this scramble some are very sharp in receiving the act of greenwashing along these lines building up the certainty the era of income is given more need to business ethics. Indian is not a long ways behind from being influenced by this greenwashing. Despite the fact that Indian economy is a creating one yet at the same time the idea of reusing is intrinsic in Indian buyers. Media in India is assuming a key part in revealing reality behind greenwashing yet the certainty ledge remains that Indian buyers all around are still oblivious of environment and its related administrative issues which could help them in distinguishing greenwashing. This paper analyzes and audit writing in regards to the said issue which depends on auxiliary information. The examination paper explores the impact of greenwashing by taking up four cases. The fundamental target of this paper is to uncover the darker side of green advertising and the transgressions the associations are conferring by dint of this malicious practice. Conclusion and suggestion is made on what customers ought to do in recognizing greenwashing which will in the end help them in better obtaining choice with respect to green items and what ought to advertisers keep away from in maintaining their green picture.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Rohit, Greenwashing in India: A Darker Side of Green Marketing, Global Journal For Research Analysis,Volume : 5 | Issue : 12 | December 2016

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