General Opinion about online advertisements among the teenagers - An Empirical Study

Dr K Pongiannan; Jayakumar Chinnasamy; Dr Muzammal Khan; Dr Sarfraz Ahmed Dakhan

Volume : VIII, Issue : XII, December - 2019

General Opinion about online advertisements among the teenagers - An Empirical Study

Dr K Pongiannan, Jayakumar Chinnasamy, Dr Muzammal Khan, Dr Sarfraz Ahmed Dakhan

Abstract :

In the electronic component of advertising media, Internet advertising has completed about seven years till now and emerging as a new interactive media for advertising when compare to Radio and TV as an electronic media for advertisement which are 40 years and 15 years old respectively. Around 1.4 million users are added every month and internet is growing at an incredible fast in all the places of world. A recent survey reveals that in India during the year 2000 the number of internet users was 3.1 million and now in the year 2013 India is the second largest country in the world with more than 300 million internet users. This ultimately attracts the markets and advertisers to promote their products at global level. Thus, this paper focussed on analysing the attitude of teenagers about online advertising because internet is surfed by the young people at large.