Folk Media as a Mode of Communication in the Development of Rural Areas

Volume : IV, Issue : IV, April - 2015

Yathish. L. Kodavath

Folk media have been recognized as Grass root media. The effectiveness of traditional media in changing negative

social and reproductive health behaviors in rural India is clear. Rural India is endowed with rich, popular means of

communication, including traditional or folk songs, proverbs, storytelling, dancing, drama, poetry recital, arts and

crafts. These popular media are used for such purposes as recreation, entertainment, ritual, ceremonies, communication (information), and

religion. Furthermore, we believe that traditional media can be accommodated by contemporary theories of communication, education, and

behavior change. he flexibility and participatory nature of folk media render any predetermined evaluation strategies almost inapplicable