Financial Literacy of women and its effect on their investment choice decision

CA Anupama Sharma; Dr. Bhavesh Joshi

Volume : IV, Issue : VII, July - 2015

Financial Literacy of women and its effect on their investment choice decision

Ca Anupama Sharma, Dr. Bhavesh Joshi

Abstract :

Women account for about half of the world population but their contribution in investment is meager.The immense potential of women to contribute in the economic growth through investments is still untapped. An attempt has been made in this research paper through various studies and primary collection of data to analyze whether financial knowledge has any impact on the investment behavior of women and whether lack of financial knowledge acts as a hindrance in transforming their behavior towards investment. The study will also evaluate if there is a need to create awareness regarding financial literacy amongst women which can change their investment behavior and also if women investors are inclined in enhancing their financial knowledge which eventually will lead to their empowerment.