Volume : VIII, Issue : V, May - 2019

FEMALE CONSUMERS‘ ATTITUDE TOWARDS SMARTPHONES IN PARAMAKUDI TOWN

R. Balaji, Dr. T. Kannan

Abstract :

This study aims to analyse the factors influencing the female consumers on buying the Smartphone like Product, Price , Design, offers, accessories , Technology , Display, Quality ,Processor , Camera , Battery , Storage , Operating System , Speakers , Security , USB Port , Software and Hardware Innovations ,Screen size , Audio Quality , RAM , Network Technology adoptability like LTE 4G . Smartphone as an inevitable gift of the time, plays an important role in the youngsters especially the girls‘ life . So for the importance of Smartphone , this study tries to find those factors stimulating the consumers‘ attitude on buying the Smartphone . The domicile of this research is Paramakudi town. For the research a separate questionnaire was prepared and the Statistical tools applied were Percentile analysis ,t test and so on. A sample size of 317 respondents was statistically drawn and the research instrument was a questionnaire. The Researcher recommends that the Smartphone companies should apply new Strategies to attract the consumers to face the competition scenario. Besides Pricing policies and Offers may be restructured according to the consumers‘ expectations.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

FEMALE CONSUMERS' ATTITUDE TOWARDS SMARTPHONES IN PARAMAKUDI TOWN, R.BALAJI, Dr.T.KANNAN GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-5 | May-2019

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