Factors considered while deciding Capital Budgeting Techniques in the Print and Electronic media of Vidarbha

Rajendra Shankararo Pillewar

Volume : V, Issue : I, January - 2016

Factors considered while deciding Capital Budgeting Techniques in the Print and Electronic media of Vidarbha

Rajendra Shankararo Pillewar

Abstract :

Sound financial management and capital investment decision making are critical to survival and long-term success for firms. Print and Electronic media are facing competition from new media entrants from digital. The developments in the twenty-first century have led to the requirement of large infrastructure and hence better capital management. The capital budgeting methods are important tool to analyze and decide the investment decisions. The paper also looks into various challenges of Print and Electronic media. Proposed study specifically targets the factors to be considered while selecting the capital budgeting method and its impact on the basis of the perceptions of accounting professionals and management executives of the media industry. This paper covers the various factors and their relationship in capital budgeting methods like cash flow estimation, cost of capital, risks, hurdle rate, size and life of projects, size of firm , technological changes and viewers�/users� choice