Faceless, paperless & cashless: A Study on Adoption of Independent M-Wallets in Ahmedabad City

Dr Sneha S Shukla

Volume : VII, Issue : IX, September - 2018

Faceless, paperless & cashless: A Study on Adoption of Independent M-Wallets in Ahmedabad City

Dr Sneha S Shukla

Abstract :

MOBILE WALLETS� have changed world�s payments system by providing multiple digital services right from utility payment to e-tailing. Players like Paytm, Mobikwik, Freecharge, Oxygen, Citrus etc. have already taken charge towards the payment system& many more players likely to explore this opportunity in Indian market. The paper while considering the scope of M-Wallets, tries to find out the preference of users for the service provider. The study also attempts to determine the purpose for which M-Wallets are used. The paper then examines the factors influencing the adoption of M-Wallets as well as the risk & challenges faced by the respondents. The study is conducted in Ahmedabad City with a sample size of 100 respondents. Techniques like Chi-Square Test, T- test & Weighted Average Rank Analysis are used for testing the hypotheses and drawing conclusions.