Evaluating Musculoskeletal Complications Among Individuals With Diabetes Mellitus

Dr. Simran Maheshwari; Dr. Subhan Quraishi; Dr. Babita Ghodke

Volume : II, Issue : VII, July - 2013

Evaluating Musculoskeletal Complications Among Individuals With Diabetes Mellitus

Dr. Simran Maheshwari, Dr. Subhan Quraishi, Dr. Babita Ghodke

Abstract :

The Indian demand for gold jewelry is 22% of the global market according to research conducted by the World Gold Council (Dempster, 2006). Additionally, India represents 35% of the net retail investment, including gold coins and gold bars. ‘India is the world’s largest consumer of gold in tonnage terms’. Gold is a formidable part of showcasing the Indian customs and traditions. The culture celeates many religious festivals and occasions such as weddings when gold is worn as part of the colourful and lavish outfits. Giving gold as gifts is also very common. Gold is considered to be a superior product irrespective of its Cost and the affordability of the people in buying the same. It is preferred by all classes of people and is inevitable for certain rituals, functions and celeations as per our cultural demands. Although price of gold fluctuate frequently its purchase and the people flocking behind it has not decreased. Lifestyle is a major aspect that influences the purchase decisions of gold. This paper has made an attempt to study the influence of lifestyle on the purchasing decision of gold in Chennai city