Evaluating Musculoskeletal Complications Among Individuals With Diabetes Mellitus

Dr. Simran Maheshwari; Dr. Subhan Quraishi; Dr. Babita Ghodke

Volume : II, Issue : V, May - 2013

Evaluating Musculoskeletal Complications Among Individuals With Diabetes Mellitus

Dr. Simran Maheshwari, Dr. Subhan Quraishi, Dr. Babita Ghodke

Abstract :

Customer satisfaction is the primary focus of most organizations these days. The rapid growth in technology has also increased the expectation of customers in terms of the quality and service of products. In the past, the only point–ofcontact for companies with their customers were sales personnel. Today, however, there are a variety of channels available. These include sales people, service personnel, marketing departments, call centers, e–mail, cell phones, fax, and Internet. While each of these units can function independently, the challenge faced by most companies today is how to integrate these various modes of communication so that information is available across the different channels in a company. This is where a CRM (Customer Relationship Management) System steps in. It helps companies in setting up a frontline information system for sh� information about the customers across all interface units. eCRM is nothing but the electronic counter part of CRM. This paper focuses on the importance of eCRM, the role of eCustomer Interaction Center and the success stories of few MNCs on the implementation of eCRM