Evaluating Musculoskeletal Complications Among Individuals With Diabetes Mellitus

Dr. Simran Maheshwari; Dr. Subhan Quraishi; Dr. Babita Ghodke

Volume : III, Issue : IV, April - 2014

Evaluating Musculoskeletal Complications Among Individuals With Diabetes Mellitus

Dr. Simran Maheshwari, Dr. Subhan Quraishi, Dr. Babita Ghodke

Abstract :

In this paper, we discuss the impact of cause-related marketing programs on purchase behavior improvement of loyal customers by studying the relationship between customer loyalty and purchase behavior. And then, we discuss the influence of CRM programs on purchase behavior. At last, we establish a conceptual model of this study and make a prospect of the future research.