Effectiveness of Customer Relationship Management on customer satisfaction

Dr. Saravanan. M; Mrs. sruthi.T.T

Volume : VI, Issue : XI, November - 2017

Effectiveness of Customer Relationship Management on customer satisfaction

Dr. Saravanan. M, Mrs. Sruthi. T. T

Abstract :

CRM is an approach to manage a company�s interaction with current and potential customers. One important aspect of the CRM approach is the system of CRM that compile data from a range of different communication channels and marketing materials. CRM ings many benefits to the companies, though there are some risks associated with it, such risks or challenges can ing significant failures to the company. Barriers to implementation include the complexity required to implement tools and work flows, particularly in larger companies. Various tools for monitoring, recording, communications& interactions were developed to assist in the varied business functions relating to working with clients. The study explores different methods of establishing effective customer relationship management to satisfy the customers. Companies make its CRM very strong and reliable. Effective CRM system helps the company in locating and reaching its best customers as well as finding new methods to increase its sales. From this study it makes clear that CRM gives all information regarding the needs and wants of customers and help the company to produce their products & services accordingly this in turn helps to increase the productivity and loyalty to customer.