DO PRICE INFLUENCE ON GREEN PRODUCT BUYING-A FRESH OUTLOOK IN TRICHY CITY

Volume : IV, Issue : IV, April - 2015

Thiyagaraj . V.

Green marketing is the marketing of products that are presumed to be environmental safe�. Green marketing conceptis

the new concept in the Indian concept but it can be changed only with thehelp of consumer awareness towards the green

products.Attitude determines the Altitude of the human being. It refers toevaluative statement of respond favorable or

unfavorable and like or disliketowards the objects, events and people etc. whether it may be positive ornegative. Consumer behaviorare changed

in every minutes due to the changing the marketing trends.This study analyzes the respondent�sattitude towards willingness to pay more for

green product.By using conveniencesampling 586 sample size of the respondents are meet through interviewscheduled method. Collected data

are analyzed through by using the statisticaltools of percentage analysis, Chi–square.