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MENUVolume : IV, Issue : I, January - 2015
CUSTOMERS PERCEPTION ABOUT RETAIL FORMATS(SELF SERVICE)" ; WITH SPECIAL REFERENCE TO BHOPAL, INDIA
Lt Col Subramanian R, Dr Rajeesh Viswanathan, Dr S Thiyagarajan,
Abstract :
Organized retail formats are making inroads in India. Increasing competition and entry of multinational retailers in organized retailing sector ings forth not only new store formats (Maronick and Stiff, 1985) but also raises the question of survival of traditional small retail (kirana) stores (Sengupta, 2008; Goswami and Mishra, 2009; Gopalakrishnan and Sreenivasa, 2009; Ramkrishnan, 2010.This paper identifies the customers perception about retail formats (self service) to ensure survival and generate profit.
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DOI : https://www.doi.org/10.36106/gjra
Cite This Article:
Lt Col Subramanian R, Dr Rajeesh Viswanathan, Dr S Thiyagarajan, CUSTOMERS PERCEPTION ABOUT RETAIL FORMATS(SELF SERVICE)” ;
WITH SPECIAL REFERENCE TO BHOPAL, INDIA Global Journal For Research Analysis, Vol: 4, Issue: 1 January 2015
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References :
Lt Col Subramanian R, Dr Rajeesh Viswanathan, Dr S Thiyagarajan, CUSTOMERS PERCEPTION ABOUT RETAIL FORMATS(SELF SERVICE)” ; WITH SPECIAL REFERENCE TO BHOPAL, INDIA Global Journal For Research Analysis, Vol: 4, Issue: 1 January 2015
