Customer Satisfaction With Internet Banking-An Analytical Study with Special Reference to the Selected Customers in Namakkal  District

Dr.M. Balasundaram; K.Poongodi

Volume : III, Issue : VIII, August - 2014

Customer Satisfaction With Internet Banking-An Analytical Study with Special Reference to the Selected Customers in Namakkal District

Dr. M. Balasundaram, K. Poongodi

Abstract :

The purpose of this study is to find out the customer satisfaction with internet banking which leads to an increase in the number of loyal customers and hence loyalty leads to attracting more customers, the expansion of business and an increase in net profit. The finding of the study shows that there is a significant variation in the level of satisfaction among internet banking users. The satisfaction of an Internet banking user depends upon facilities availed by customers and awareness about internet banking. The study also suggests that banks must provide information about new up-dated technological services introduced by them to the customer time to time to improve the overall satisfaction of customers.