CUSTOMER SATISFACTION TOWARDS ABBOTT INDIA LIMITED; AN EMPERICAL ANALYSIS

SHENBAGAM KANNAPPAN; M.ANAND SHANKAR RAJA

Volume : IV, Issue : II, February - 2015

CUSTOMER SATISFACTION TOWARDS ABBOTT INDIA LIMITED; AN EMPERICAL ANALYSIS

Shenbagam Kannappan, M. Anand Shankar Raja

Abstract :

Customer satisfaction, a business term, is a measure of how products and service supplied by company meet or surpass customer expectation. This research outlines some examples of the ways in which these measures have been undertaken at the enterprise level and accreditation framework within which these are often estabilished.It also proposes the idea that it may be useful to extend satisfaction measurement from a focus on the enterprise to that of the destination. This is a much more complex task that at the individual enterprise level but may be worth the effort as destinations complete for market share. A sample design is a definite plan for obtaining a sample from of a given population.It refers to the techniques on the procedure the researcher would adopt in selecting items for the sample.The total sample will be �100� and the total population is�1000�.The population is divided into different data on the basic of age,group,education or regions. In the present research, the researcher has used the probability sampling method i.e.simple Random sampling method The statistical tools used are �chi–square� and �percentage analysis�.