Customer Perception Towards Private Hospital in Kalaburagi District, Karnataka

Prof. Anil Kumar C Nilangi; Dr. Santhosh Motisingh

Volume : VI, Issue : III, March - 2017

Customer Perception Towards Private Hospital in Kalaburagi District, Karnataka

Prof. Anil Kumar C Nilangi, Dr. Santhosh Motisingh

Abstract :

The present health care system in India is characterized by mixed ownership patterns and diverse kinds of providers who practice different system of medicine. Most popular category is the private health sector. Healthcare after all is not merely about process or even outcomes, but ultimately about satisfaction human needs. in the era of Privatization Private Hospital have to play an important role in the health care services. In a competitive situation, some of the private hospital, which are not managed properly, are likely to vanish. In the light of this background, this paper is an endeavor towards knowing the more about private hospital. This paper basically deals with the customer perception towards the private hospital in Kalaburagi and it helps to find out the suitable competitive strategies for promotion of private hospital, So that private hospital can survive in the competitive situations of the market.