CONSUMPTION PATTERN OF MOBILE PHONE USERS � A STUDY IN SALEM DISTRICT

Mrs. T. SENTHAMIL SELVI; Dr. S. SUBADRA

Volume : V, Issue : XI, November - 2016

CONSUMPTION PATTERN OF MOBILE PHONE USERS � A STUDY IN SALEM DISTRICT

Mrs. T. Senthamil Selvi, Dr. S. Subadra

Abstract :

Revolution in the telecommunication has started at the introduction of mobile phones. The entry of user friendly smart phones has accelerated the use of mobile phones rapidly across the globe. All sections of the people tend to use mobile phones for their specific reasons which could vary from person to person. The increased usage of mobile phones resulted in occupying the prominent place in the budget of every individual and organization. However, the consumers are conscious regarding the controlling of average monthly expenses on mobile phones. It could be made possible by using more number of SIM cards and the use of rate cutters offered by mobile phone service providers. An attempt has been made in this study to examine the consumption of pattern of mobile phone users in Salem District