Volume : VIII, Issue : IV, April - 2019

CONSUMER MOTIVATION TOWARDS THE ORGANIC FOOD - A LITERATURE REVIEW

Sapna Shanker, Dr. Vimi Singh

Abstract :

The demand for organic food products are increasing day by day on a very large scale as people are getting more conscious about health and the environment. India is the potential market for the organic foods and demand for organic food is increasing drastically. Organic farming is one of the most important and trending segments in farming in India during this time. In this article, it is considered certain variables like health, environment protection, animal welfare, high quality, origin, taste, trust and food safety which leads to the motivation of consumers for using organic food. This research paper has aim to understand the motivational aspect of consumer through existing research studies which are conducted on organic food. The finding of secondary sources has revealed the variables which lead to motivation among consumer towards usage of organic food. This research work will facilitate to understand the motivation and factors affecting the behavior towards purchasing which help industry to produce the organic food.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

CONSUMER MOTIVATION TOWARDS THE ORGANIC FOOD‾A LITERATURE REVIEW, Sapna Shanker, Dr. Vimi Singh GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-4 | April-2019

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