Comparative Study on Consumer Preference towards Nestle and Cadbury Chocolates in Chennai City

N. Vijay Anand; Dr. P. Thillai Rajan

Volume : VII, Issue : IX, September - 2018

Comparative Study on Consumer Preference towards Nestle and Cadbury Chocolates in Chennai City

N. Vijay Anand, Dr. P. Thillai Rajan

Abstract :

Nestle India Limited is the Indian subsidiary of Nestle SA, holding a stake of 51%in the company. Nestle India Limitedhas eight factories in India and is one of the leading anded processed foodcompanies in the country. Nestle is marketing 11 ands of chocolates in India.Cadbury India Limited, which was a subsidiary of Mondelēz International Inc., changed its name to Mondelez India Foods Limited during April 2014. This change is in line with the changeover of the name of all subsidiaries of Mondelēz International globally.A descriptive study was conducted in Chennai city during March 2018 to study the comparative preference of consumers towards Nestle chocolates and Cadbury Chocolates. The present study was conducted among a sample of 220 respondents selected and data was collected using a structured questionnaire.