Volume : VI, Issue : V, May - 2017

Branding in India through social networks: An empirical study

Mrs. Dimple Meena

Abstract :

 In this competitive world, selling a product has become very difficult; organizations are struggling to sell their products to oscillating customers, as they are not always constant towards a and. In order to maintain their presence in, the corporate follow different strategies and one such strategy is anding. Branding is universally defined as “tangible and intangible attributes of a product or a service that create influence and generate a value for a company, the person using the product and the seller” Branding is not a series of advertisements or sales promotion programmes that will ing customers to the sales counter or to a website at a certain point of time. If it could have been the same, probably, all the ands from leading players and business houses would be there in the market place for time immemorial, but unfortunately, the realization at the marketplace is different from the academic perception or intellectual discourse of liking or disliking of a particular advertisement. A common sense observation makes us have a strong conviction that great advertisements can win prizes but their ability to keep the and on the shelf and also at the top of the customers mind as well as in the evoked set of the customer is a different proposition.. Branding requires careful planning and a great deal of long term investment. Branding requires careful planning on the part of product executives with regard to positioning option and developing USP option for his and. Increased awareness among customers and anding is the most crucial task of todays market. Analysis of the Indian market makes us believe that the process of anding through social networks is on a evolutionary phase. Social marketing plays a great role in creating awareness. Social media platforms are gaining popularity among firms due to their potential ability to use social influence as a more effective way to reach out to individuals .Innovation in social networking media has revolutionized the world in 21^st century. Social networking media presents potentially opportunities for new forms of communication and commerce between marketing and consumers. Social market plays an important role in how consumers discovers research and share information about ands and products. Infact 60% of consumers researching products through multiple online sources learned about a specific and or retailer through social networking sites. In an era where where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change. Gone are the days when a pure icks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. This paper carries out empirical research to understand the effectiveness of  social networking as an marketing tool and an effort has been made to analyse the extent of  social networks help consumerism buying decision making. In addition strategies have suggested for maximizing the effectiveness of social networks. The objective is to analyse effective communication  strategy and anding  through social networking media

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Mrs. Dimple Meena, Branding in India through social networks: An empirical study, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : VOLUME-6 | Issue‾5 | May‾2017

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