Attrition and Retention at BPO Companies in Coimbatore: An  Analytical Study

M. Annapoorani; Dr. S. Sandhya Menon

Volume : VI, Issue : I, January - 2017

Attrition and Retention at BPO Companies in Coimbatore: An Analytical Study

M. Annapoorani, Dr. S. Sandhya Menon

Abstract :

The escalating rate of Attrition in BPOs has dreadful effects on the organizational performance. The elevated attrition rate raises the costs to the organization noticeably, in spite of its incessant development, the industry faces some inconvenience or issues which are peculiar to this industry. The most significant problems are the cultural and human issues which make the human resources managers difficult in solving the issues related to the same. If the situation continues, then it may lead to huge attrition in this sector. According to an industry specific analysis of the Associated Chamber of Commerce and Industry of India (ASSOCHAM), the BPO industry is facing serious challenge as the attrition rate in India‘s BPO sector has raised phenomenally at the rate of 55 percent with a significant visible movement in mid and senior management levels. The reasons for huge attrition are many like people related problems include stress, shortage of required skills, hike in salary, Lack of career growth opportunities in the company, Irregular working hours, Health problems due to imbalance in work timings, Pressure from peers & family, To pursue higher education, Monotony of the job etc. The BPO industries need to develop a suitable strategy to solve these problems and retain the talents. The foremost objective of this research is to identify the root causes of attrition in BPOs, analyzing the level of employee satisfaction, motivation, involvement and commitment, also find out the ways to manage attrition in the companies. In this study, the view of 60 employees of 4 BPO Companies in Coimbatore was taken for the analysis. The tool used for collecting the data was a structured questionnaire. For the analysis, Rank correlation and percentage method were used.