AN INVESTIGATION OF THE EXTENT OF USE OF SOCIAL MEDIA BY UNDERGRADUATE STUDENTS AT ST.AUGUSTINE UNIVERSITY OF TANZANIA, MWANZA CAMPUS

MR. DENIS IKACHOI; DR. HELLEN KINOTI MBERIA; DR. NDETI NDATI

Volume : V, Issue : X, October - 2016

AN INVESTIGATION OF THE EXTENT OF USE OF SOCIAL MEDIA BY UNDERGRADUATE STUDENTS AT ST.AUGUSTINE UNIVERSITY OF TANZANIA, MWANZA CAMPUS

Mr. Denis Ikachoi, Dr. Hellen Kinoti Mberia, Dr. Ndeti Ndati

Abstract :

The study applied mixed methods research using survey methodology. Through multi-stage and non-probability sampling, 539 respondents were used for quantitative and qualitative phases respectively. The study revealed that WhatsApp was the most popular site closely followed by Facebook. Also, respondents used social media mainly for information-seeking purposes that were not necessarily academic in nature followed by the need for online social interaction with colleagues.