An Empirical study of SMM in rural areas with reference to consumer brand awareness, brand recommendation and purchase decision

Mr. Jojo Joy; Dr.M. Sulaipher

Volume : VI, Issue : III, March - 2017

An Empirical study of SMM in rural areas with reference to consumer brand awareness, brand recommendation and purchase decision

Mr. Jojo Joy, Dr. M. Sulaipher

Abstract :

The present study aims to evaluate the effect of Vidangadi Churna and Lekhan basti (kalpit yoga) in the management of Medoroga (obesity) on the basis of various objective parameters. All the patients were diagnosed on the basis objective parameters such as Body mass index (BMI), Waist circumference and Hip circumference. Duration of trial was one month. All the selected 30 patients of medoroga were randomly divided into three groups of 10 patients each; Group 1 was put on diet restriction and placebo; Group 2 was put on diet restriction and vidangadi churna; Group 3 was put on diet restriction, vidangadi churna and lekhan basti. There was insignificant improvement in objective parameters by diet restriction. Vidangadi churna along with diet restriction produces significant results and the rate of improvement was highly significant in all objective parameters when diet restriction is combined with vidangadi churna and lekhan basti.