AIR PASSENGERS PREFERENCES AND UTILISATION TOWARDS AIRLINES SERVICES (WITH SPECIAL REFERENCES TO COIMBATORE CITY)

DR.K.SINGARAVELU; V.P.AMUTHANAYAKI

Volume : VI, Issue : XII, December - 2017

AIR PASSENGERS PREFERENCES AND UTILISATION TOWARDS AIRLINES SERVICES (WITH SPECIAL REFERENCES TO COIMBATORE CITY)

Dr. K. Singaravelu, V. P. Amuthanayaki

Abstract :

The study aims to analyze the air passenger�s preferences and Utilization�s towards airlines services. This study is primary confined to Coimbatore city. The study is primary based on primary data sources. The purpose of this paper is to explain the preferences and Utilizations of airline as well as flight frequency, aircraft capacity allocations, travel time, flight frequencies, and service qualities are considered in relation to passenger behavior. The passenger faces difficulties while using private airline services due to: lack of Non– stop flight services , inconvenient flight schedule, less safety of Flying, no cost concession of ticket reservation, inconvenience of reservation and ticketing, delayed and inaccurate reservation and ticketing services, inefficiency in functioning of check-in at the counter, poor baggage handling, lack of baggage security, no facilities for on-board meals, negligence in reservation of flights delay, poor availability of information, poor behavior of crew, poor check–in–services, poor compensation, no value for money, poor FF programmers, improper information on flight rescheduling and cancellations, unpunctual flights timing, noise inside the cabin and poor overall flight infrastructure. The study suggests the private air lines to focus their marketing strategies fulfill the passengers� preferences and Utilizations and retain them as satisfied long term customers.