A study to scrutinize the repercussions of visual merchandising on Sales and Marketing in a fashion store

Shibli K

Volume : VII, Issue : X, October - 2018

A study to scrutinize the repercussions of visual merchandising on Sales and Marketing in a fashion store

Shibli K

Abstract :

Visual merchandising is an important attribute for the buying of the products as customers gives much importance to the visual merchandising along with the store and its products.Shoppingis a welcome eak from hectic schedules. At this juncture it is important to study about visual merchandising, which deals with the display of the products and creating an ambience. A good display makes people walk into the store and also helps in making them feel like taking a look around. This study scrutinizes the repercussions of Visual Merchandising in a general store and focus on relationship between getting an idea and making a decision to buy rely on mannequin display.