A study on the factors that impact the shift of mobile networks

Dr.M.Sudheer Kumar; Mr.V.Obulesu; Mr.K.Rama Krishna

Volume : VI, Issue : XI, November - 2017

A study on the factors that impact the shift of mobile networks

Dr. M. Sudheer Kumar, Mr. V. Obulesu, Mr. K. Rama Krishna

Abstract :

From generation 1G to 2.5G and from 3G to 5G this world of telecommunication has seen a number of improvements along with improved performance with every passing days. An Indian mobile network has witnessed a dramatic growth. Lowe price mobile handsets, affordable airtime rates, low initial cost and affordable monthly rentals made it easy for anybody to go mobile This fast revolution in mobile computing changes our day to day life that is way we work, interact, learn etc. Mobile networks markets are one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile networks. On this basis, this article deals with consumers� choice criteria in mobile networks markets by studying factors that. Customer satisfaction is a collective outcome of perception, evaluation, and psychological reactions to the consumption experience with a product or service. This research article investigated the attitude of customers to mobile communication. All the customers of mobile networks in Kurnool dist. (Andhra Pradesh) constituted the population. Airtel, Vodafone, Idea, and BSNL are the four companies which are included in study. Every company is provide more offers to the customers,