Volume : V, Issue : VII, July - 2016

A STUDY ON READY MADE GARMENT INDUSTRY IN TIRUPUR-AN ANALYSIS OF BUYER BEHAVIOUR

Dr. U. Vani, Ms. P. Janani

Abstract :

 This study focuses on potential industrial buyer’s behaviour who are buying from readymade garment industries, mainly knitted garments in Tirupur of Tamil Nadu. Though there are many domestic buyers in this trade, the study approaches the behavior of entirely overseas buyers. Industrial buyers are not the end users. The study includes the statement of problem, objective, Research methodology and limitation of buyer’s behaviour. The data has been widely collected applying questionnaire method from 50 overseas buyers of few garment companies through several communication. The tools used in this analysis are Percentage testing method and Average rank analysis method. The study provides buyer’s perception towards supplier and manufacturer of garment industries in Tirupur.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr.U.Vani, Ms. P.Janani A STUDY ON READY MADE GARMENT INDUSTRY IN TIRUPUR-AN ANALYSIS OF BUYER BEHAVIOUR Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016

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