A Study on Impact of Green Banking In Public and Private Sector Banks With Special Reference To Karnataka

Prof.R.Vijayakumar

Volume : V, Issue : XII, December - 2016

A Study on Impact of Green Banking In Public and Private Sector Banks With Special Reference To Karnataka

Prof. R. Vijayakumar

Abstract :

According to Clark Schultz (2012) Green Banking means promoting environmental-friendly practices and reducing your carbon footprint from your banking activities. According to Pravakar Sahoo and Bihoo Prasad Nayak (2008) there has not been much initiative in this regard by the banks and other financial institutions in India though they play an dynamic role in India?s developing economy, so it is recommended to inductee to promote green banking in India. The concept of green banking helps to generate cleaner and greener future as Green Banking has direct impact on the environment. This paper has been made to study level of Impact consumer satisfaction and awareness regarding �Green banking services �initiative taken by various Public and Private sector banks in India, Karnataka.

The study aims to ascertain the opinion and responsiveness of bank employees and customers as regards to green banking concept in public and private sector banks. It is necessary to identify various initiatives taken by bank on the concept of green banking in order influence customer and make them user friendly. Researcher will study the impact of gender on green initiatives taken by public and private sector banks. The authors have used SPSS technique as a statistical method.