A study on expectation and satisfaction of foreign tourists towards PPP services in Karnataka tourism

Srikanth.H.S; Dr.M.Kumaraswamy

Volume : IV, Issue : XII, December - 2015

A study on expectation and satisfaction of foreign tourists towards PPP services in Karnataka tourism

Srikanth. H. S, Dr. M. Kumaraswamy

Abstract :

<p>&nbsp;Tourism is all about experiences, thrilling, exciting and wonderful experiences of mind, body and soul. Tourism is much more than a trace or a business. It involves exchange of ideas, customs, traditions, habits and culture. It enhances one&rsquo;s knowledge and wisdom. It leads to better understanding of people belonging to difference culture, lifestyle, heritage etc., different regions and different countries. Today, in tourism sector, there is an acute shortage of skilled personnel, and the feedback on experience of tourists (both foreign &amp; domestic) about the service deliveries, like basic facilities of tourists , safety and security , hospitality services, tourguides, taxi/auto drivers, entertainment/ recreation are very poor. Greater thrust and greater investment to correct this short coming is the need of the hour. Therefore Public Private Partnership (PPP) is one of the best strategies to furnish the best quality services for both foreign and domestic tourists; in tourism industry the PPP plays an vital role in fulfilling the needs of expectation of foreign tourists. PPP oadly refers to a long term contractual partnership between public and private sector agencies specifically targeted towards financing, designing, implementing and operating infrastructure facilities and services that are traditionally provided by the Government and/ or its entities. PPPs aim to take advantage of the strength of the public sector through stable governance, citizen&rsquo;s support and those of private sector by their enhanced operational efficiency, innovative technology, managerial effectiveness so as to deliver higher standard of service to the people with better value for money and thus fulfilling needs and expectation of all tourists in the state. In this context, my study is confined to the study on expectation and satisfaction of tourists&rsquo; in Karnataka. The study helps to identify the major loopholes and lacking behind the quality service of tourism industry and expectation and satisfaction level of the tourists in the state of Karnataka.</p>