A STUDY ON CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO MOBILE NETWORK USERS IN COIMBATORE CITY

Mr.P.Vijay; Dr.R. Sakthivel

Volume : IV, Issue : X, October - 2015

A STUDY ON CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO MOBILE NETWORK USERS IN COIMBATORE CITY

Mr. P. Vijay, Dr. R. Sakthivel

Abstract :

In India the implementation of LPG considerably increases the huge growth of information technology in recent years which led tremendous transformations in second largest mobile network role in the world and also ing incredible changes in consumer lifestyles. As result of of LPG, Technological development, Today Very meager people without mobile phones as well as necessity each and every one to this communication tool at any time. But success rate of mobile network market highly depends on how much customers are retained by them or served effectively by meeting the subscriber�s expectation. But the real problem is whether these services providers meeting their customer�s expectation or satisfied their subscribers? So present study focuses on mobile phone network subscriber�s satisfaction level and which are the factors they had dissatisfaction as well as find out connection between demographic factors and level of satisfaction. In this study Coimbatore city base 200 mobile phone network subscribers requested to share their level of satisfaction through structured questionnaire. The results of the study revealed that majority of customers are satisfied with services providers. But still few grey areas were monitored and need to addressed by the services providers.