A STUDY ON CUSTOMER SATISFACTION TOWARDS PAHAL (DBTL) SCHEME AMONG LPG DOMESTIC CUSTOMER WITHIN COIMBATORE CITY

Dr.K.Poorna; Mrs.T.Maheswari

Volume : V, Issue : IX, September - 2016

A STUDY ON CUSTOMER SATISFACTION TOWARDS PAHAL (DBTL) SCHEME AMONG LPG DOMESTIC CUSTOMER WITHIN COIMBATORE CITY

Dr. K. Poorna, Mrs. T. Maheswari

Abstract :

The customer satisfaction is the much admired topic in marketing and the customer is the king. The study is conducted with the aim to know the satisfaction level of the LPG domestic customers towards the DBTL (PAHAL) scheme launched by the Government for the customer who opted for subsidy. LPG is prepared by reefing petroleum or �wet� natural gas and is almost entirely derived from fossil fuel sources, being manufactured during the refining of petroleum. LPG is simply propane or butane, are flammable mixture of hydrocarbon gases used as fuel in heating appliances, cooking equipment and vehicles. There are three bodies involved and benefited with the DBTL scheme they are government of India, Oil Marketing Company and the Domestic LPG customer. Under the DBTL Scheme, the domestic LPG customers will be benefited by receiving the gas subsidy amount directly into their respective bank accounts.