A STUDY ON CUSTOMER SATISFACTION IN TOOTH PASTE PRODUCT WITH REFERENCE TO PUDUKKOTTAI DISTRICT

Dr.S.Nagasanthi; Nabeel T

Volume : IV, Issue : IX, September - 2015

A STUDY ON CUSTOMER SATISFACTION IN TOOTH PASTE PRODUCT WITH REFERENCE TO PUDUKKOTTAI DISTRICT

Dr. S. Nagasanthi, Nabeel T

Abstract :

A study on customer satisfaction towards toothpaste with special reference to Colgate. The main objective of to identify the various factor influencing customer in purchase of the toothpaste, to know the customer satisfaction level about the toothpaste. The research design used in this study is descriptive research design. Data was collected from 50 sample respondents. Data was collected by survey method, the survey was collected Pudukkottai City in Tamilnadu, through structured questionnaire with five point rating scale questions. Secondary data were collected from the available literature sources. For distribution of questionnaire to the respondents random sampling method was used and to collect the respondents opinion, survey was taken among the selected sample respondents. After collecting the data from the respondents, it was analyzed using factor analysis, percentage analysis ,and chi square method The collected data include customer satisfaction towards Colgate toothpaste personal product details.