A STUDY ON CUSTOMER PREFERENCE TOWARDS E-BANKING SERVICES OF STATE BANK OF INDIA IN RAMANATHAPURAM DISTRICT

R.GOPI; Dr.T.KANNAN

Volume : VIII, Issue : V, May - 2019

A STUDY ON CUSTOMER PREFERENCE TOWARDS E-BANKING SERVICES OF STATE BANK OF INDIA IN RAMANATHAPURAM DISTRICT

R. Gopi, Dr. T. Kannan

Abstract :

The paper deals the customer preference towards e-banking services of State Bank of India in Ramanathapuram District of Tamilnadu. Data for this investigation were collected from primary as well as secondary sources. The sampling is random. The data collected from the primary source were analysed with the help of simple percentage analysis. Secondary data have been collected from books, journals, newspaper, internet and periodicals. The respondents income levels are minimum ₹2,00,000. The major respondent mentioned that they would like to operate their banking transactions. Some of the respondents expect the bank will provide security. Some amount of respondent has stated reasonable charges have to be imposed on their banking transaction. The main difficulty for using the e-banking facility is less knowledge about the operations of banking facility. Respondents also feel the service of e-banking too complex to use and also believe the e-banking to be risky. The research report is based on primary data. According to the study, the researcher concludes that the most of the bank customers are satisfied about all the banking services in Ramanathapuram District of Tamilnadu. The banks further have to take necessary steps to educate the customers regarding the new technology and other services offered by the banks.