A STUDY ON CONSUMER SATISFACTION TOWARDS CAR WITH SPECIAL REFERENCE TO RENAULT DUSTER IN BANGALORE CITY

Vasu V; Anand R; Chaitra KS

Volume : VI, Issue : V, May - 2017

A STUDY ON CONSUMER SATISFACTION TOWARDS CAR WITH SPECIAL REFERENCE TO RENAULT DUSTER IN BANGALORE CITY

Vasu V, Anand R, Chaitra Ks

Abstract :

Consumer plays a vital role in the health of economy. The decision we make regarding our consumption behavior affect the demand for basic raw materials, transportation, and production he has made. Adequacy of satisfaction is a result of matching actual past purchase and consumption experience with the expected reward from the and in terms of its anticipated potential to satisfy the consumer�s motive. Once consumer purchase use products then they may become either satisfied or dis satisfied. The research has covered the satisfaction of the customer towards Renault Duster in Bangalore City. The paper has uncovered several points like demographic, personality, expectations, and other factors of the consumer