A STUDY ON CONSUMER PERCEPTION TOWADRS ONLINE SHOPPING AND ITS IMPACT ON RETAIL SECTOR

Rajeswari. S.P.; Dr Y Poornima

Volume : V, Issue : V, May - 2016

A STUDY ON CONSUMER PERCEPTION TOWADRS ONLINE SHOPPING AND ITS IMPACT ON RETAIL SECTOR

Rajeswari. S. P. , Dr Y Poornima

Abstract :

India has more than 100 million internet users out of which one half opts for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. The capability of purchasing without leaving your place is of great interest to many consumers. Not only does online shopping offer really good deals, but also ings optimum convenience to the consumers. The study is to know about the consumer perception and retail trade growth and online trade impact on retail sector. The Major objective of the study was to find whether online trade does impact negatively on retail trading so in order to find this we have used statistical tools as hypothesis, ration analysis, and chi-square testing. As per the study, Researcher reveals that there is no significant difference in retail trading just because of online trading