A STUDY ON AGRI-MARKETING  CONSOLIDATION MAPPING AND POTENTIAL IDENTIFICATION OF MAJOR VEGETABLES IN TENKASI TALUK

S.SAMBASIVAM

Volume : IV, Issue : XI, November - 2015

A STUDY ON AGRI-MARKETING CONSOLIDATION MAPPING AND POTENTIAL IDENTIFICATION OF MAJOR VEGETABLES IN TENKASI TALUK

S. Sambasivam

Abstract :

India is one of the largest producers of milk, fruits and vegetables in the world. Yet, the organized food retail business in the country is among the least developed. The irony is not so difficult to understand if one looks at the Indian food chain. From the farm to the store, the links are too many with more intermediaries and many problems. A large chunk of fresh fruits and vegetables is lost due to lack of post-harvest handling, proper storage and processing facilities and lack of information. Tonnes of grains are wasted due to improper handling and storage, pest infestation and poor logistics management. Intermediaries or ‘middlemen‘ gobble up a large portion of the earnings that should go to the farmer. Not only has that, these middlemen caused delays which in a business of perishable goods can be lethal. The result is a chain stuffed with inefficiencies. For organized retail of food to be successful, it is important to get rid of these inadequacies so that costs are pruned and more importantly, the benefits of the gains are passed on to the producer and consumer.