Volume : IV, Issue : IV, April - 2015
A Study Of Indian Online Consumers & Their Buying Behaviour
Mrs. Chitra Sharma
Abstract :
This study attempts to analyze the features related to the buying behaviour of online shoppers. Consumer buying
behaviour in respect of online shopping was studied using different socio–economic variables. It also provides a support
that helps researchers understand the drivers of consumers’ attitude and goal to shop on the Internet, and consumers’
perceptions regarding ease of use and usefulness. Conclusions derived from the analysis can be used as useful guide for market orientation. The
outcomes of the study suggest that assessment of consumer buying behaviour can contribute to a better understanding of consumer buying
behaviour in respect of online shopping
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DOI : https://www.doi.org/10.36106/gjra
Cite This Article:
Mrs. Chitra Sharma A Study Of Indian Online Consumers & Their Buying Behaviour Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015
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Mrs. Chitra Sharma A Study Of Indian Online Consumers & Their Buying Behaviour Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015