A STUDY OF BUYING BEHAVIOUR OF MIDDLE CLASS PEOPLE OF SELECTED URBAN AREAS OF ANAND AND KHEDA DISTRICTS OF GUJARAT STATE TOWARDS SHOPPING MALLS

Dr.   Dipakkumar Vitthalbhai Patel

Volume : V, Issue : IX, September - 2016

A STUDY OF BUYING BEHAVIOUR OF MIDDLE CLASS PEOPLE OF SELECTED URBAN AREAS OF ANAND AND KHEDA DISTRICTS OF GUJARAT STATE TOWARDS SHOPPING MALLS

Dr. Dipakkumar Vitthalbhai Patel

Abstract :

Buying behavior of any one differs from class to class and area to area. Any one buys different items for self and dependents either from nearby grocery shop or from shopping malls. At present organized retailing sector or shopping malls attract people from all the section of the society as there variety of items are available in the shopping malls. In this research paper researcher has tried to analyze the buying behavior of middle class people of selected urban areas of Anand and Keheda districts.